Peter Drucker famously identified the only two value-generating functions of the firm as innovation and marketing. We propose to differentiate brand building (or branding) from marketing, especially in this digital age. Brands are the vehicle for framing, establishing, nurturing and enhancing relationships with customers. In

Murray Rothbard was an elite economist, historian, and avowed enemy of the state. His legacy lives on nearly three decades after his untimely passing. Original Article: "American Dissident: The Legacy of Murray Rothbard" This Audio Mises Wire is generously sponsored by Christopher Condon.